LinkedIn is an amazing place to share your content and is an ever-growing social media platform. There are now over 250 million active users and a total of 500 million users there. It’s full of potential for anyone to build their wedding photography business.
LinkedIn is not just a social media platform – it’s a professional social media platform where you can create a resume and CV on it. It doesn’t just contain wise words and link to your website but gives you a more professional look for your clients.
How do you find clients and increase your exposure through this platform? Here are 4 working methods to utilize LinkedIn to build your business.
Endorse your service
Aside from Instagram, LinkedIn is another great place to endorse your photographs. It’s very important to find the right people to endorse your service, such as a former client who finds your services to be exceptional. Through endorsing, you won’t just be seen by your own connections, but also by the ones your endorser has.
By getting the right people to endorse, you don’t just promote without being reliable. Those ex-customers will be able to give truthful, a positive review that will certainly work much more effective than putting on ads.
Join photography groups
The next step is to find relevant groups in LinkedIn to join. There many kinds of photography groups and if you want to grow your business, there are groups that specifically let photographers meet their clients. For example, the Photo Marketing Association (PMA) Forum, Business of Brides, etc.
You can also look for LinkedIn groups that talk about how to manage your business, how to deal with clients and the best places to promote your business. It’s ultimately vital for a wedding photography business to be commonly exposed to groups like this. This allows you to find connections from fellow photographers who can share insights on how you can improve your business.
Another important thing that photographers must do on any social media account is to showcase their works. Potential clients need to be able to see some of your best works to decide if it’s worth it to consult with you. And it’s important to keep your profile and timeline updated with your newest works. This lets clients know that you are still working as one and your career is going strong.
Remember to watermark your work and upload them at a reasonable size people can enjoy looking at from their phone. Most people do their search on their smartphones because it’s easier to check while on-the-go and share it with their partner.
Last, but not the least important part of LinkedIn is the availability of their mobile app, Pulse. Pulse is a mobile app that is also part of LinkedIn and pushes in the newest updates on topics that you are interested in. So, for example, you are interested in photography and business, you can follow these two topics and occasionally, you will be shown the newest content uploaded by the 1% reliable content generator from LinkedIn.
LinkedIn is a great place to start promoting your wedding photography business aside from Instagram and Facebook. Mark Quinn Photography is an example of a wedding photography business who will definitely benefit so much more by following our LinkedIn suggestions.