SEO for photographersIn today’s digital world where a website is as important as a printed portfolio, the importance of SEO for photographers has risen significantly. This element could make a photography website rank nicely on search engines, which is great as better ranks mean better traffic and, eventually, better income. That’s why it is important for photographers to start learning about this particular element.

There are tons of websites that enable you to create your own, like Wix, Squarespace, and Photoshelter. The latter focuses on photography websites, so it’s your best choice although the other ones are not bad at all. Either website builder that you pick, you sure have to learn more about SEO to optimize the performance of your website.

Importance of regularly updated blog

Regularly upadated blog is a best way for you to reach out your prospective clients through search engine. It’s well known that search engines rate websites that update their contents regularly much better than those that don’t. That being said, writing blog posts on regular basis will increase the possibility of your website getting more traffic as it would be rated highly by search engines.

You could start writing a blog post about a photoshoot you just did the previous day. Start with telling the background of the photoshoot, the experience, and the results of the photoshoot. You could include your best shots during that session into your post. Do this for every photoshoot session you’ve done to keep making your blog updated.

Another idea to updated your blog is to share your knowledge with the rest of the world. You may have tips on how to deal with demanding clients, or some tips on how to manage lighting for an outdoor photoshoot session. Any knowledge that you have is your asset that adds more values to your blog. It’s not impossible that your blog is not only read by your target market, but also by fellow professionals who look to learn a thing or two.

Other ways to induce SEO on your website

Aside from maintaining and regularly updating your website, there are other ways on how you could induce SEO for photographers rules perfectly to your photography website. The following are some of ways that you could do:

  1. Use a template – using a template is a great idea to ensure that you consistently display your posts on your website. A consistent style in presenting your best shots is the best way to highlight your own style of photography.
  2. Limit the number of displayed works – having too few shots displayed on your website is not a good sign, but displaying too many of them isn’t neither. You need to pick only your best shots in an adequate amount and start displaying them on every page of your website.
  3. Keep your website focused on your target market – this will help you while choosing which theme and color palette that you want your website is built in.

Maintaining and regularly updating a website requires adequate knowledge on SEO for photographers. If you’re unsure with what you’re doing, you could always visit PhotoProSEO for help.

photography SEOAs a photographer who is starting out his own business, setting your own website is a must; it’s out of the question. Yet, things like hosting, marketing, and photography SEO aren’t the least familiar to you. Before you set out on finding out, know what you should find out beforehand and why they are important.

This will get overwhelming, but it’s worth the headache! So, sit back, and relax as you read through this article.

Website hosting

WordPress is the best platform you should try setting your official site on. However, you can try using other free hosts (which come at the expense of having .wordpressor .xxxxx to your domain). You can test out designs, templates, and understand how creating a website works.

Some of the best hosts can be seen on WordPress site that ends with .org, not .com.

Do I need to pay for a host?

Yes, because you’d want to look professional, that’s a first. Clients won’t like it if when they see a photographer uses a domain that has extensions like that. Would you?

What’s the difference between the two WordPress?

.org is the place where you can alter a lot of dimensions of your site. While .com does not even allow you to use plugins unless you pay for $25 a month.

Which leads us to the next section:

Plugins

You need plugins to keep your site running effectively and efficiently. They give lots of fancy features and functions, like comment delete, slideshow previews, photography SEO optimizer, so on and so forth.

What are the plugins I’ll need?

Well, that depends on your preference and what works for your site. Basically, you’ll need an SEO plugin, like YoastSEO or All in One SEO. You’ll also need images optimizer or you’ll overload your site in no time. You will also want a gallery plugin that allows you to change the look every once in a while. This is just to mention some of what you might want to have.

Is having more plugins installed better than less?

Depends. If the plugins are well optimized, they shouldn’t pose any problem. But if you downloaded cheap plugins that are still full of bugs, they might cause lagging and slows down your site, so make sure to just uninstall what you know you’ll never use anymore.

Marketing

In the real world, marketing is done well by people with silver tongue and charisma. In the virtual world, SEO rules. Now, what is SEO?

Photography SEO means that your site contains content that fits the keywords entered by a user. There’s a lot of factors accounted to consider your site to ‘fit’. Things like the words you put up on your homepage and articles, the name of pictures, URLs, down to the tags attached are calculated.

Does this mean that I- Yes, you need to rename everything into something favorable for your site. For example, if you want to optimize the work landscape photography, you might as well include them in your pictures name, tags, meta lines, etc.

Then, maybe I can spam the keywords! Yeah, do that and you’ll get banned from Google either temporarily of forever. Getting banned from Google is almost the same with getting banned from the Internet because people obviously will not type out your site’s URL on the address bar and memorize them by heart. Unless they are as simple as Google.com or facebook.com.

Still confused? Well, you are apparently at luck because http://www.photoproseo.com/ provides up-to-date training for photographers who are looking to set up their own site. Go check it out!