wedding photographer SydneyMarketing is always a vital part for every business, including for each and every wedding photographer Sydney. A proper marketing campaign could not only boost their profile and brand, but also open new leads which may result on extra income. This is why marketing shouldn’t be underrated.

Many photographers are so busy that they forget to do some marketing efforts only to find that once they have completed all the current projects, there are none other knocking at their door. This is something common for photographers. In the end, they need to restart their marketing campaign from scratch to look for new clients.

A marketing campaign is judged by how much capital it spends. However, it shouldn’t write off the target objectives that it has. With that said, what exactly is the most effective marketing campaign that best suit a wedding photographer? The following are several tips on how to carry out effective marketing strategies that a wedding photographer could follow:

  • Identify your marketing target for more effective results

It is important to identify your own marketing target because it can make your marketing efforts to be more effective. You could focus more on your own target audience for the marketing campaign. By identifying your target clients properly, you could avoid spending too much on things that actually won’t help you capitalizing the market.

  • Establish a blog, and maintain it

This could be a way for you to establish your own profile as a professional photographer. You could start getting yourself used to it by telling any story behind every photoshoot session that you have already completed to date as a wedding photographer Sydney. This will train you to write about something, so that it would be easier for you to, in the future, make this writing a regular habit of yours. If you run out of stories, you could start sharing about any tips that you may have to create a better photoshoot session, or photography techniques that you have been using for years.

  • Keep database of your client

A client that is satisfied with our work might just contact us again for another gig in the future. That being said, it is essential to keep record of every client’s contact and email address just in case you’re going to need them again somewhere in the future. If you’re already used to marketing, you could even proactively approach those clients through some follow-up emails and meetings to keep your positive relationship with them.

  • Create referral and loyalty program

You could reward your client for leading you to another client, could be his relatives or friends. This is called referral program. This will encourage your clients to tell about their experience with you to their friends and relatives so that they could bring them to you for the reward. Meanwhile, in loyalty program, you could reward your recurrent clients who’ve been with you for a long time.

The tips for marketing above could help a wedding photographer Sydney to establish a long-term mutual relationship with his clients. Yasmina Nadine is one of professionals who’s mastered about these marketing techniques, so make sure you contact her for more tips.

newborn photographerHaving the right equipment would be essential for a newborn photographer. Taking photos of newborn babies indeed is a bit tricky, if not hard. You don’t only need to pay attention to the style of photography you would use, but also to put the baby into the right position before you take your shots. This is to ensure that the baby’s safety is taking care of througout the photoshoot session.

After putting the baby in positions that you want, it is important that you have a well-prepared functional photography equipment at your disposal. This enables you to make sure that you are all ready for the session. You don’t want to disappoint your clients only because you forget to bring the right lenses for the photoshoot, do you?

But what equipment does a newborn photographer need to have and maintain actually? Well, the answer to this quesion could be various as each photographer may have his own style of photography. However, there are a number of common equipment that every newborn photographer needs to have. Those are as follow:

  1. Camera body

Of course every newborn photographer is going to need this equipment to even start his own career as a professional. There are a huge amount of camera body choices that a photographer could pick from, from mirrorless to DSLR and advanced compact. You should pick one that represents your photography style the most.

If you’re looking to get serious with your photography career, you should pick a DSLR camera for its features and photoshoot quality. However, it comes with a quite heavy body, thus if you’re looking for something lighter then a mirrorless camera is the right choice for you.

One thing to focus on when purchasing a new camera would be its sensor, as it determines the quality of the shots that the camera makes. The wider this area is, then it is more likely that it will result higher quality of shots, and vice versa.

  1. Lenses

Camera body is the physical body of a camera, while lenses are its soul. This part of the camera determines many things; from the sharpness level of the shots to the blurry effects on the background and total areas that the shot is aimed to cover.

There are a number of choices when it comes to the types of lenses, including 18-55mm lens, f/1.8 prime lens, and zoom lens. Each type of lense is separated by its focal length, in which each type comes with different level of sharpness and coverage.

  1. Memory card

This is no less important than the previous two camera parts. Memory card ensures that every shot that you take could be properly stored in your camera to be reviewed later. This small part allows you to take multiple shots within a photoshoot session as it stores everything. You could pick up how many megabytes that you want your memory card to have.

Those three are the most essential equipment that every newborn photographer needs to prepare before attending a photoshoot session. You could always come to visit Kingshill Studios for more information on this matter.

SEO for photographersIn today’s digital world where a website is as important as a printed portfolio, the importance of SEO for photographers has risen significantly. This element could make a photography website rank nicely on search engines, which is great as better ranks mean better traffic and, eventually, better income. That’s why it is important for photographers to start learning about this particular element.

There are tons of websites that enable you to create your own, like Wix, Squarespace, and Photoshelter. The latter focuses on photography websites, so it’s your best choice although the other ones are not bad at all. Either website builder that you pick, you sure have to learn more about SEO to optimize the performance of your website.

Importance of regularly updated blog

Regularly upadated blog is a best way for you to reach out your prospective clients through search engine. It’s well known that search engines rate websites that update their contents regularly much better than those that don’t. That being said, writing blog posts on regular basis will increase the possibility of your website getting more traffic as it would be rated highly by search engines.

You could start writing a blog post about a photoshoot you just did the previous day. Start with telling the background of the photoshoot, the experience, and the results of the photoshoot. You could include your best shots during that session into your post. Do this for every photoshoot session you’ve done to keep making your blog updated.

Another idea to updated your blog is to share your knowledge with the rest of the world. You may have tips on how to deal with demanding clients, or some tips on how to manage lighting for an outdoor photoshoot session. Any knowledge that you have is your asset that adds more values to your blog. It’s not impossible that your blog is not only read by your target market, but also by fellow professionals who look to learn a thing or two.

Other ways to induce SEO on your website

Aside from maintaining and regularly updating your website, there are other ways on how you could induce SEO for photographers rules perfectly to your photography website. The following are some of ways that you could do:

  1. Use a template – using a template is a great idea to ensure that you consistently display your posts on your website. A consistent style in presenting your best shots is the best way to highlight your own style of photography.
  2. Limit the number of displayed works – having too few shots displayed on your website is not a good sign, but displaying too many of them isn’t neither. You need to pick only your best shots in an adequate amount and start displaying them on every page of your website.
  3. Keep your website focused on your target market – this will help you while choosing which theme and color palette that you want your website is built in.

Maintaining and regularly updating a website requires adequate knowledge on SEO for photographers. If you’re unsure with what you’re doing, you could always visit PhotoProSEO for help.