As a photographer who is starting out his own business, setting your own website is a must; it’s out of the question. Yet, things like hosting, marketing, and photography SEO aren’t the least familiar to you. Before you set out on finding out, know what you should find out beforehand and why they are important.
This will get overwhelming, but it’s worth the headache! So, sit back, and relax as you read through this article.
WordPress is the best platform you should try setting your official site on. However, you can try using other free hosts (which come at the expense of having .wordpressor .xxxxx to your domain). You can test out designs, templates, and understand how creating a website works.
Some of the best hosts can be seen on WordPress site that ends with .org, not .com.
Do I need to pay for a host?
Yes, because you’d want to look professional, that’s a first. Clients won’t like it if when they see a photographer uses a domain that has extensions like that. Would you?
What’s the difference between the two WordPress?
.org is the place where you can alter a lot of dimensions of your site. While .com does not even allow you to use plugins unless you pay for $25 a month.
Which leads us to the next section:
You need plugins to keep your site running effectively and efficiently. They give lots of fancy features and functions, like comment delete, slideshow previews, photography SEO optimizer, so on and so forth.
What are the plugins I’ll need?
Well, that depends on your preference and what works for your site. Basically, you’ll need an SEO plugin, like YoastSEO or All in One SEO. You’ll also need images optimizer or you’ll overload your site in no time. You will also want a gallery plugin that allows you to change the look every once in a while. This is just to mention some of what you might want to have.
Is having more plugins installed better than less?
Depends. If the plugins are well optimized, they shouldn’t pose any problem. But if you downloaded cheap plugins that are still full of bugs, they might cause lagging and slows down your site, so make sure to just uninstall what you know you’ll never use anymore.
In the real world, marketing is done well by people with silver tongue and charisma. In the virtual world, SEO rules. Now, what is SEO?
Photography SEO means that your site contains content that fits the keywords entered by a user. There’s a lot of factors accounted to consider your site to ‘fit’. Things like the words you put up on your homepage and articles, the name of pictures, URLs, down to the tags attached are calculated.
Does this mean that I- Yes, you need to rename everything into something favorable for your site. For example, if you want to optimize the work landscape photography, you might as well include them in your pictures name, tags, meta lines, etc.
Then, maybe I can spam the keywords! Yeah, do that and you’ll get banned from Google either temporarily of forever. Getting banned from Google is almost the same with getting banned from the Internet because people obviously will not type out your site’s URL on the address bar and memorize them by heart. Unless they are as simple as Google.com or facebook.com.
Still confused? Well, you are apparently at luck because http://www.photoproseo.com/ provides up-to-date training for photographers who are looking to set up their own site. Go check it out!